| This question <504-1|212> overall <617-5|617-7> Pizza: <617-3|96>. |
| Question 145: Modern advertising specialists know that consumers often buy a certain product not because they need this particular article, but because they are trying to compensate for other unmet needs. These compensatory demands are important for the economy because they are insatiable. Advertising addresses them whenever it suggests that social recognition, happiness, etc. are connected with the possession of a certain object. |
| Is this what Marx meant by “commodity fetishism,” or does it contradict it, or would Marx's theory give rise to amendments of this theory? |
| [617-6] Pizza: Pizza did not resubmit his exam. The exam itself was very good. He said that people often buy things so that they have a symbol of the participation in the American dream, to which they feel entitled. Unfortunately he did not say how this related to Marx's theory. |
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